How many times did you hear a business manager "whine" about how his/her greatest idea never got implemented? The reasons they provide abound: "The implementation guys messed up", "senior management did not back me up", or "people kept changing their minds".
Most businesses underperform not because of a lack of good strategies but due to poor execution:
―Lack of knowledge and expertise: This leads to poor implementation of a usually well designed strategy. Management went through SWOT analysis, vision and mission setting, business planning and they communicated very well. They just underestimated the fact that their subordinates are subject matter experts which does not necessarily mean they know how to implement change.
―Culture: This is usually exacerbated through a latent resistance by the organization’s employees and partners. It is extremely hard to break habits unless compensation is aligned with strategic objectives.
―Lack of resources: This results from incorrect diagnosis of strategic requirements. Senior management underestimates the time and financial requirements leading to incomplete execution and sunk costs.
A somewhat good idea that is well implemented is much better than a great one that never materializes.
Tuesday, February 17, 2009
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