What is OSM?

OSM stands for Office of Strategy Management. The term was introduced and then expanded on by Robert Kaplan and David Norton in their book “The Execution Premium”. The idea is that a new practice is needed within an organization to make strategy a continual process. Key concepts include:

• An excellent strategy often fades from memory as the organization tackles day-to-day operations issues.


• The operational plan and budget should be driven from the revenue targets in the strategic plan.


• The senior management team needs to have regular, probably monthly, meetings that focus only on strategy.


• The Office of Strategy Management is a small cadre of professionals that orchestrate strategy management processes for the executive team.